Amber Jackson

Academy Air

Earth City, MO, September 2017-Current, Assistant Marketing Manager

• Developed Marketing Department and helped craft brand messaging and story

• Manage social media marketing on the following platforms: Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google My Business.

• Run and manage Google Local Ads

• Supervise Pay-Per-Click accounts

• Created content for two websites

• Developed Search Engine Optimization strategy and manage ongoing SEO needs

• Manage all Community Outreach and Public Relations efforts

• Plan and implement Employee Engagement activities

• Organize all special events including Home Shows, parades, festivals, etc.

• Write ongoing web content, blogs and monthly email newsletters

• Assist with recruitment needs by creating job postings and by attending and hosting job fairs

• Design and send traditional mailing campaigns to current and prospective clients

• Assist with the creation of radio, television and billboard campaigns

 

Freelance Writer, August 2013 - Current, Independent Contractor

• Work for several different clients, creating web content, writing blogs and articles.

• Edit content and create product descriptions.

• Create press releases and newsletters.

• Create content for a variety of social media platforms.

​Tiger Plumbing, Heating, Air Conditioning & Electrical Services

Collinsville, IL, June 2015- September 2017, Social Media and Digital Marketing Manager

• Managed social media accounts: Facebook, Twitter, Pinterest, Tumblr, Instagram, LinkedIn and GooglePlus.

• Created and managed ad campaigns for Facebook.

• Organized and managed special events.

• Managed all community outreach efforts and events.

• Managed the brand’s online reputation.

• Created and managed digital and traditional ad campaigns.

• Managed employee engagement and work to improve overall employee satisfaction.

• Assisted with recruitment efforts by attending job fairs, creating and posting job positions on our website, social media accounts and other third-party websites.

• Wrote ad copy, blogs, press releases, articles and all other content writing needed to promote and expand the brand.

• Acted as the company’s gatekeeper, deciding which vendors, advertisers and news outlets we want to work with.

• Acted as the company’s photographer.

• Managed all of the graphic design needed for social media accounts, advertisements and other promotional materials.

• Manage and organize all of the company’s charitable contributions and involvement.

• Created, ran and managed other marketing efforts for owner’s other businesses.

• Created, designed and wrote the copy for two websites.

• Managed Google Adwords/PPC campaigns.

• Created and managed social media platforms for these brands.

 

Shriners Hospitals for Children - St. Louis, MO 

January 2014 - May 2014- PR Intern

• Wrote biographies for more than 150 patients, who volunteer as patient ambassadors.

• Wrote news articles and feature stories for the Shriners website and publications, like their newsletter, the Insider.

• Gained experience working on photo and video productions.

• Helped with the creation of a national commercial shoot

• Worked with local journalists.

• Assisted in the implementation of events both within and outside of the hospital.

 

SIUE Men's Soccer Team, Edwardsville, IL

 

 August 2013 - May 2014- PR Intern

• Worked with a team to create a third party fundraiser for the Men's Soccer Team.

• Created web content.

• Acquired sponsors to help support our event.

• Created a detailed plan for our event.

• Raised funds for Friends of Kids with Cancer.

• Wrote press releases.

• Helped create promotional materials.

• Used Social Media to promote our event and generate fundraising.

 

C. Green & Associates, Edwardsville, IL

 

August 2013 - December 2013- PR Intern

• Wrote press releases.

• Created copy for local businesses.

• Created email campaigns, using marketing tools like Mailchimp.

• Participated in meetings with new clients.

• Edited content for clients.